Undoubtedly, one of event planners’ most nerve-racking parts of overseeing a client’s exhibit at a tradeshow is the installation and dismantling (I&D) of the booth. Let’s face it, aside from the costs, time and complexity, unforeseen circumstances regarding booth setup and teardown can definitely impact the successful outcome of a tradeshow.
Whether you are Professional Conference Organizer (PCO) or event planner at a Destination Management Company (DMC), you know that the conferences and conventions you attract to a host city have a ripple effect on local communities and economies. But have you ever considered just how far-reaching your event’s impact has on a destination?
According to an estimate by research firm Markets & Markets, the artificial intelligence industry will be worth $4 billion by 2020, with applications in many different fields, including the meetings industry.
The GDPR is likely to revolutionize the way event marketers, event planners and DMCs deal with the data from attendees hailing from the EU. We sat down with Geneviève Gagné, a seasoned lawyer, to get her perspective on what the GDPR means for event planners and DMCs.