You are in: Meetings
Menu
QUÉBEC CITY BUSINESS DESTINATION BLOG
Québec City is renowned for being a food lover’s haven. That goes without saying for all who visit the city thanks to its reputed cuisine and restaurants.
Over the past few years, experiential marketing has garnered quite a buzz in attendee engagement game at B2C events; brand activations and immersive experiences seem to be all the rage at consumer events.
Over the past few decades, Canada’s forestry industry has undergone massive changes. Although production in the forest sector generates nearly $20 billion annually to Canada’s gross domestic product, the industry has experienced deep cyclical decline due to reduced demand for paper-based products.
Over the past few years, the event industry has seen a slow, yet seismic, shift from the homogenizing of conferences and conventions to creating experiential events that spark engagement and long-lasting impact on attendees.
Over the past two or three years, the event industry has been inundated with recommendations to elevate the attendee experience and that experiential marketing is the latest and greatest key to a conference or convention’s success.
